Visual alchemy

One of the most difficult challenges most designers face personally and professionally is having to compromise.

Coming from architecture, we can fully appreciate the feeling. Although the circumstance is universal, it applies to our field all too well.

This fluid nature of an architect’s career is marked by trying to align their craft to the clients’ demands and still remain true to the ideal.

We continually aspire to bring out the authentic values of the profession in our work, implementing modern tools and
technology, while respecting our clients’ needs.

Whether you’re looking for visuals or seeking advice, you’ll find it here.

We’ve got the know-how.

Let’s make the alchemy happen.

Department of Aesthetics

In a family of social workers, entrepreneurs, civil engineers and philosophers, I found myself to be an expected fusion of those fields.

Prior to my career in architecture, I went to a music school which complemented my other interests – drawing, graffiti, playing musical instruments and audio production.

The work we do enables me to participate monthly in a large number of conceptual projects with numerous architects and designers. My entire focus is on enhancing the value of a client’s idea. It can be through creating a certain ambience, using specific colours, adequate framing, lighting, or if most apt, through not intervening.

As for the future plans, my main goal is to establish a practice that emphasizes its responsibility towards the environment, society, architectural heritage and the overall quality of space we occupy. It is something our work should always reflect. It may seem beyond reach, but we strive to find the right measure between ideals and reality.

Roman Krajcarz,

Roman Krajcarz,

Department of Technology

After working as an assistant in the Section of Mathematics, descriptive geometry and perspective, and the Section of Computer Aided Architectural Design on the Faculty of
architecture in Zagreb, I started working in modeling and visualization.

I knew I wanted to work in architecture rather early in my life. For me, architecture represented a perfect balance between science and art. A true passion I’ve held for computers was a
useful tool, as all the elements came together.

What I want to find out is why we are wired the way we are. More precisely, how do we utilize the sense of sight to perceive objects, space, materials, and why do they bring out in us the sensations that they do. Then, I want to use technology to reproduce those sensations and translate them into the universal language of images.

That’s why I strive to create realistic and emotionally impactful visualizations while enjoying the exploration of new technologies such as VR and 3D printing, as well as the old-fashioned process of developing photos in a home-made darkroom.

Luka Jecić,

Luka Jecić,